There are many factors to consider when evaluating call tracking software. It’s easy to choose a solution that has a slick interface and a cheap price while ignoring all the crucial behind-the-scene details.
Here are the top factors to take into account when choosing call tracking software for your business:
Required Phone Number Coverage
The idea behind call tracking is publishing unique numbers on all of your campaigns. If you market globally, you should be able to choose phone numbers (local and toll free) in the particular country or countries targeted by your advertising.
Automatic Phone Number Generation
With a good call tracker, you can generate numbers dynamically for your ad campaigns. As you might imagine, doing this manually is inefficient and likely to produce inaccurate analytics.
You can get more useful insights from phone leads if your call tracking software is integrated with all of your existing tools. For instance, you can get insights from a caller’s browsing history on a website if your call tracker is integrated with a web analytics tool.
Flexibility in Customization
The way you want to use your call tracking software may differ from how other businesses do. For instance, if you want a special real-time action triggered as a call comes in, such as a screen pop up, you should be able to build that feature over your service provider’s API.
As soon as you have installed a call tracker, all your customer calls will be coming in through your service provider’s infrastructure. Hence, it is a must that the solution guarantee high uptime and reliability. Otherwise, you will not only lose your leads but also your credibility among potential customers.
Recordings and Transcriptions and Transcriptions
Call recordings and transcriptions offer helpful information about your prospective customers and their needs, and this helps you improve your products and/or services in a more useful way. Call recordings also let you in on your sales representatives’ manner of handling calls, and you will be able to provide feedback as needed.
Your call tracker should cover you on all key analytics such as call time and date, call source, caller ID, etc. – all presented in real time. Moreover, you should be able to glean insights from historical data, such as call duration, repeat callers, call volume patterns, etc., which you can use to upgrade your marketing campaigns.
Because all of your incoming sales will be going through the call tracking software, get a solution that offers reasonable call minute and phone number rates. This is important because as you start scaling your campaigns, you may have to pay for so many phone numbers.
There are so many call tracking solutions nowadays, so don’t limit yourself to a single prospect. In fact, check out two or three providers and make comparisons before choosing the best.